Available October 14 From Warner Home Video
RELOAD BEFORE THE REVOLUTION BEGINS!
$700 Million Worldwide Box-Office Phenomenon
Delve Deeper Into the World of The Matrix
Hours of Bonus Features on Fully Loaded DVD Release
WARNER BROS.
BURBANK, 
July 14, 2003
– Prepare to be blown away on October 14 with the highly anticipated
DVD and VHS release of the record-breaking $700 million worldwide
box-office smash hit The Matrix Reloaded.
Written and directed by the Wachowski Brothers and produced by Joel
Silver, The Matrix Reloaded is the second chapter in the Wachowskis’
groundbreaking action film trilogy that explores the nature of reality
and the search for truth. In addition to the return of original Matrix
stars Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss and Hugo
Weaving, The Matrix Reloaded features such new cast members as Jada
Pinkett Smith and Monica Bellucci.
Premiering October 14 on DVD and VHS from Warner Home Video Inc. (WHV)
and Village Roadshow Pictures, The Matrix Reloaded is timed for release
three weeks prior to the theatrical opening of The Matrix Revolutions,
the final film in the futuristic series. The Matrix Reloaded will
be priced to own at $29.95 SRP/$22.95 MAP for DVD and $22.99 SRP/$14.95
MAP for VHS. Merchandiser orders are due September 2; single orders
by September 9.
An integrated publicity and marketing plan featuring both films presents
a united and strategic approach to media and advertising running from
late September through the middle of November. WHV will support the
release of The Matrix Reloaded with a massive worldwide media campaign,
reaching nearly all households numerous times delivering a staggering
1.6 billion consumer impressions in the US alone.
“Matrix Reloaded continues the success established by the original
Matrix, one of the most provocative films ever released, and sets
the stage for Matrix Revolutions, completing the filmmakers vision
of The Matrix,” says Mark Horak, Executive Vice President, Worldwide
Marketing (WHV). “With the integrated theatrical and video marketing
campaigns, 2003 really has become the ‘Year of the Matrix’.”
DVD ELEMENTS
The two-disc DVD release includes an explosion of mind-freeing bonus
features:
Preload – Get a behind the scenes overview of The Matrix Reloaded
with on-location footage and interviews with cast and crew
The Freeway Chase – Behind the scenes footage shows the viewer
how the mind-blowing scene was captured on film.
What is The Animatrix?- A glimpse into the history and the intrigue
of the Animatrix.
Enter The Matrix – Making of the best-seller video game and the
groundbreaking technology used to create it. Your exclusive opportunity
to step inside the world of Enter the Matrix.
The Matrix Unfolds – A review of The Matrix phenomenon and its
amazing cultural impact
2003 MTV Movie Awards Matrix Reloaded parody
Get Me An Exit - Matrix-inspired advertising.
Weblinks to the official Matrix website
US MARKETING SUPPORT
The massive advertising campaign for The Matrix Reloaded includes high-profile
placements on US networks including NBC, ABC, CBS, WB and FOX; cable
TV spots on ESPN, Fox Sports, MTV, FX, and Comedy Central; national
print ads including Sports Illustrated, Time, People, Rolling Stone,
Premiere, Spin, Maxim and Stuff; and national/regional radio buys. In
addition, several significant consumer promotions are being developed
with partners such as PowerAde and Samsung.
Retail support includes merchandisers with full-size character cut-outs,
POP kits featuring counter cards, buttons, danglers and mini-posters
and high-impact pre-street standees. Merchandisers will be available
for retailers in 12-, 24-, 36-, 48-, 60- and 90-unit configurations
(DVD) and 20-, 24-, 32-, 48-, 66-, 75-, 92- and 132-unit counts (VHS
and DVD combo-format). POP kits can be ordered by calling 1-800-891-1311.
SYNOPSIS
In the powerful second chapter of the Matrix trilogy, Neo (Keanu Reeves),
Trinity (Moss) and Morpheus (Fishburne) lead the revolt against the
Machine Army as it attacks Zion, the last human city on earth, unleashing
their arsenal of extraordinary skills and weaponry against the systematic
forces of repression and exploitation. In their quest to save the human
race from extinction, they gain greater insight into the construct of
The Matrix and Neo’s pivotal role in the fate of mankind.
What is The Matrix? The question is not yet fully answered. And it leads
to another: Who created The Matrix? The answers lead to more worlds
of bold possibility – and to a destiny that passes from revelations
to Revolutions.
BASICS
DVD – $29.95 SRP / $22.95 MAP
VHS – $22.99 SRP / $14.95 MAP
Street Date: October 14
Merchandiser orders due September 2
Single-unit orders due September 9
Running time: 138 mins.
Rating: R (for sci-fi violence and some sexuality)
DVD Widescreen [16:9 Transfer] Catalog # 28648
DVD Standard [4:3 Transfer] Catalog # 21851
VHS Catalog #21851
Spanish-Subtitled VHS Catalog # 6876
With operations in 78 international territories, Warner Home Video Inc.
commands the largest distribution infrastructure in the global video
marketplace. Warner Home Video's film library is the largest of any
studio, offering top quality new and vintage titles from the repertoires
of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment,
HBO Home Video and New Line Home Entertainment.
Publicity Contact:
mPRm Public Relations
Chris Reichert, Alan Amman - 323/933-3399
creichert@mprm.com / aamman@mprm.com
Photo material can be downloaded at www.whvdirect.com
For more information, visit www.thematrix.com / AOL Keyword: Matrix
Reloaded
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